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Big Data

Understanding Data Visualization

Understanding Data Visualization

Images have the power to transcend language barriers. They have the ability to convey complex ideas to the masses, and we know this because we’ve seen it in things such as hieroglyphics and medieval paintings. And while technology has made communication somewhat “easier,” being able to translate research or business data can be difficult without a visual representation. This is why the use of data visualization has become so important.

There are a lot of reasons why visual information is captured by the eyes and processed by the brain much faster than data in a text format. Visualization works from a human perspective because we respond to and process visual data better than any other type of data. In fact, the human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual. Since we are visual by nature, we can use this skill to enhance data processing and organizational effectiveness.

Understanding Visualization:

Some Real-time examples of Visualization in your daily life…

Car Dashboard: Let’s say you know about Driving speed, RPM, Gear shifts, Distance travelled, Fuel indication, Warning indications, etc. by using different visuals like Gauge indicator, Bars, Symbols, etc.

Similarly Google Maps, Stock Market, Medical equipment(i.e. ECG, Thermometer etc.), Weather forecast also uses visualization to indicate data that is to be understood by the user.

Data Visualization is primarily used in the business-world. Using Data-Visualization is sort of problem solving. Data is increasingly important to all businesses, not just tech, and so much a part of our everyday lives that it makes sense that companies with strong Data Analysis, Data Science and Data Engineering talent would feel the need to improve their data visualization capabilities. When Data visualization is considered just a skill, it’s usually less important than the modeling and analysis for the professionals. But we’re now seeing an acknowledgment that if you don’t have good data visualization then your insights are less apparent, resonate less with audiences, and are harder to communicate among scientists.

No matter which type of data visualization you choose to use to showcase specific patterns and trends, it should have three main elements:

  • Clean data that is accurate and well-sourced.
  • Design elements that showcase the data visually.
  • Ability to share with your specific audience.

When all three come together, a visual masterpiece of data is created.

Importance Of Data Visualization:

For companies with larger sets of data from multiple sources, it may be useful to consider data visualization software. Instead of having to input data yourself or link multiple spreadsheets, these tools automate the entire data collection and visualization process with many more charts and graphics options.

Most data visualization tools will integrate with other software in your tech stack. For example, you can have your CRM and marketing automation metrics visualized in a single space instead of having to bounce between tools. Overall, it’s more efficient.

Another advantage of these tools? Real-time updating.

Spreadsheets may be a free option for simple Data visualization, but the data is often retrospective and won’t provide a clear picture of what to expect next. If a company relies on real-time data, having a tool that provides these insights on both mobile and desktop can be a huge plus.

Whether data visualization is being used to show changes over time, display correlations between relationships, or determining complex metrics, it is often the most effective way to get a point across.

Tools for Data Visualization:

Following are some tools for implementing data visualizations:

  • Power BI.
  • Tableau.
  • Google Charts.
  • Fusion Charts.

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2 Comments

  1. Very well written Pranav !!

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